Updated: Sep 24, 2019
In mobile marketing, you need to offer an unforgettable experience to customers. It is not an easy task to acquire users in this platform because 24.3 million devices are registered in Sri Lanka. It is higher than the population of the country (22.3 million).
Mobile users spend unlimited time on their devices. At least seven out of ten check their mobile phones every 20 minutes.
As a result of more time being spent on such devices, users open more apps for various purposes. As a mobile marketer, in fact, your success depends on identifying precisely what apps customers use.
The best mobile marketing strategy addresses to encourage continuum mobile app usage, from acquisition to re- activation. Read more http://www.sundayobserver.lk/2017/04/23/best-practices-mobile-marketing