Artificial Intelligence Marketing (AI Marketing) is used to leveraging customer data and AI concepts like machine learning to anticipate the customer’s next move and improve the customer journey. It contains vast amounts of data and helps marketers to identify customer requirements.
By big data and advanced analytics solutions have made it easy for marketers to build a clearer picture of their target audiences than ever before.
As such, marketers can further break down data to create customized content for their audiences. With AI, businesses can craft great marketing analystics to target the right potential customers. This will help digital marketers feed customers with the right content on the right channel at the right time.
Using big data, it can be more comfortable for marketers to understand what their customer’s needs are as well as how and when they want it. Marketers can create customer profiles to make it easier for them to segregate people who are interested in their product, who are still considering or will not purchase.
Programmatic Ad Targeting
Programmatic ad targeting is automating the ad-buying process using the software. The traditional way of buying/selling ads is that starts with talking to a salesperson, setting up the terms of a contract, and then having it executed. However, with the support of AI, digital marketing changes that into a simpler automated process.
AI is referred to as personalized pricing. The pricing strategy based on a product’s price, which is determined by demand and/or supplies.