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Marketing Trends for 2020: Nobody is Talking About


Use of Private Messaging Apps


As a business consultant, I am confident that many companies will start shifting their focus on how to better utilize private messaging apps such as WhatsApp, Viber and WeChat etc.instead of using emails.


Multinational companies are already undergoing experiments on how to use messaging apps to handle customer services. The customer will be able to pay for directly through messaging apps to the company for what they have purchased. Companies will integrate with Venmo and PayPal with private chat app to make it easy customer's to pay money.


Use of Artificial Intelligence


The use of Aricifcal Intelligence will be increased in 2020. The voice supported AI engines like, Alexa and Siri provide excellent customer service instead of customer service executives. Just like a human, it will take orders from the users and work behind the scenes.



Hyper-Targeted Advertising


Hyper targeting is a marketing strategy where the message will deliver precise audiences and only extremely relevant messages in the places where they will be most likely to see it. As we know, Media has reinvented digital advertising into a powerful, integrated, high-integrity advertising solution that paves the way for Hyper Target Advertising.

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©2020 by Dr.Himendra Balalle. 

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