New marketing trends 2020- Chatbot

A chatbot is artificial intelligence software that can simulate chat ( as a conversational agent) with a customer in natural language through messaging applications, websites, mobile apps or through the telephone. From a technological perspective, a chatbot only represents the natural evolution of a Question-Answering system leveraging Natural Language Processing (NLP).

Why does your business need chatbots? There are several reasons for that like getting rid of routine tasks and simultaneous processing of multiple requests from users. Besides, a tremendous speed of processing users’ requests with chatbots helps to gain customers’ loyalty. Consumers will get benefit from chatbots and they are getting increasingly interested in this technology.

Many business owners in Sri Lanka are not just beginning to understand what benefits chatbots can bring to them. This technology is still in an early stage, we have identified that chatbot is an upcoming trend in marketing, therefore, we can recommend to start it with your applications.


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