Updated: Aug 8, 2020
As technological advances, Augmented reality (AR) is an emerging trend within marketing and sales strategies today, one that allows brands to give unique experiences to the customers with the convenience of tapping into their mobile devices.
Mobile has become one of the significant media which consumers interact with brands and make purchase decisions. AR helps to drive sales and enhancing brand value through mobile devices.
There's certain product information a customer can't ask a sales representative eg. "What do other customers think of this product?" etc. Now AR can fill this gap. For instance, software applications that allow customers to scan signs in-store and pull up product information, including customer reviews, colour options, and pricing.
Additionally, app users can watch videos of models wearing Apparel, or send pictures to a friend if they think the friend would like it.
By virtual fitting room, the facility offers to the customers to see how clothing items looked on their bodies without physically trying anything on.
Finally, you must consider how AR would best-suit your customers' needs. To create a sustainable long-term strategy, you need to consider how technology can enhance your customer's shopping experience, and you're more likely to find lasting success.